Before starting the rebranding process of Walk in Love Tanzania, we discussed the importance of reflecting a mission that was motivating, inspiring, and could attract an international audience to donate to their cause. With the additional goal of building a new family-focused facility in Tanzania and expanding to Uganda, it was important that this brand become focused on its international roots and development, rather than serving in only its initial location.
With the emphasis on motherhood and family, I developed a brand identity aimed to represent the intimacy of mother and child in all of their collateral, in addition to lending the mission of its worldwide connection through minimal circular and cultural patterns.
The mission of Hand & Land has expanded to grow new roots across Kansas City, allowing consumers to prioritize their choice to support environmentally-friendly products while also providing for their hair, skin, and body through purchase of these socially-conscious brands. In refining their website design, they are now able to present their new products in a minimal and inspiring way as they continue to grow in the community.
Customizing (coding) their email marketing designs now also allows them to keep consistency in the original branding and outreach in the community when promoting new events, campaigns, products, services, and more.
Our Hearts for Africans has one of the most beautiful missions- one that more of the world needs to hear. When they came to me asking for a brochure, I realized just how much this organization needed not only a resource in design, but a bigger voice to share with their community. I am so blessed to have worked with them to develop a presence that's as meaningful as their hearts.
In addition, we worked to develop a meaningful online presence that would not only support their voices, but give way to financial sustainability through an integrated donation platform. Building an engaging website for an amazing cause such as theirs will make a tremendous impact for ongoing giving and their "support a child" efforts, as well.
Upon starting this project with Stitching Change and Place Interiors, we quickly realized the need for a brand that represented the work of these beautiful and empowered women, much of which was not currently represented in any of their online presence. Working with illustrative elements, we built a style reflective of their women, their passion, their love for community, and used circular and Bhutanese-inspired patterns to symbolize their global and cultural work.
Stay tuned for their new website design coming soon (by yours truly)...
I've always loved supporting women, mothers, female entrepreneurs and so many other strong ladies that represent what it means to fight for our rights in this modern era. So I decided to do a personal project to create a fictional women's empowerment brand. I grew up with faith as a strong part of my roots, which is why I thought the word "grace" was perfect for this project and "abounding" was fitting for representing abundance in mission and values.
The idea was to design a beautiful, feminine empowerment brand that represented diversity and inclusion in culture, love, and acceptance. I wanted it to be geared towards modern feminists and stand out on a to those looking for a place of hope through perseverance.
Growing up religious is one of the easiest, yet most difficult things for a child. You ask so many questions while at the same time find peace in knowing the community that supports you and the God that you envision is holding your hand every step of the way. I feel so lucky to have grown up in this beautiful congregation- born into, baptized, and confirmed all around the people and the God that I follow with all of my heart.
After years of growing into a new culture, it was time they presented a new vision to the world that keep up with their own hearts, which is why I was honored to have the opportunity to build their new website and design collateral for social media outreach.
In reimagining Clockwork's brand, we took their mission statement and placed it at the forefront of their identity. Their mission has always been to integrate the emotional connection between brands and the physical spaces in which they are manifested. In elevating this presence in Kansas City and across the country, they were looking for cohesion in their branding and marketing materials.
This gave way to creating a style guide inclusive of a new pattern, color palette, typefaces, and more, that represents their modern offerings with a brand that sparks innovation in the architecture industry today.
Taylar is one of those people that can so easily put a smile on your face, which makes perfect sense as to why she is so naturally talented at photography and putting people at ease, as well. When meeting Taylar, we had so much fun daydreaming of a brand that fit her vision as beautifully as her images captured the wedding and brands she works with. Altogether, we came up with a vision that was minimal, significant, and portrayed trustworthiness with her clients.
Stay tuned for her new website design coming soon (by yours truly)...
One of my favorite past-times is visiting the lake with my extended family every summer, which made it easy to work with Merrie of Seasons of the Lake. Her heart has led her to bring about a new sense of style and reflection in relation to spending time lakeside, as well as placing a focus on healing, wellness, and family. Among all of these things, my favorite was looking back on the reasons why when we think of the "lake" we feel a sense of calm:
"Symbols of water are throughout the Bible. Water is healing; water is thirst-quenching - whether you're parched or thirsty for the truth or even your identity; water is a symbol of God throwing out a life line to you." -Merrie Costello
The mission of the FOX4 Love Fund for Children is to bridge the gap in youth services by partnering with advocates to fulfill unique, unmet needs of children across Kansas City.
When approached to create a brand style guide and collateral, I dove into the history behind the organization, intending to keep the history alive, while maintaining a presence that was both "child-like" and modern to growing the vision of their nonprofit. By elevating this history and mission of community, they are now able to gain consistency in their online presence and city-wide.
Glass Bandit's diversity and passion for innovative jazz brings people together through the musical flavors of the past with the power of the present. Upon revitalizing their branding, we knew they needed a look to their name that felt as vibrant and energetic as the vibe they portray in every show they perform. This led to a perfect blend of color tones, representing that diverse experience and passion, while pointing to their innovative sound.
In addition, the brand fit perfectly into their website design, showcasing their newest albums and media captured across the country as they expand their reach and bring the best sounds of the century everywhere they take it.
As a photographer, Samantha has worked incredibly hard to gain a reputation for her beautiful imagery and impact on growing the midwest community in supporting real estate professionals and attracting families to the area. Working from scratch, it was important to grow a brand built around her professionalism and network of connections that mimicked the quality of photography she provides her clients.
By implementing a clean, warm-toned brand identity, she is even moreso able to communicate her unique value in Kansas City through her purpose-minded vision.
jessica m. | hand + land
brian m. | make-a-wish missouri + kansas
lindsay g. | our hearts for africans
merrie c. | seasons of the lake
emmalyn c. | noonday collection ambassador
sarah b. | girls on the run kansas city
julie a. | place interiors
allen l. | a little motivation
Jennifer m. | jenny eats the world
megan m. | safehome
aubree p. | walk in love international
ali h. | indian heights umc
brooke h. | brooke hill photography