Before starting the rebranding process of Walk in Love Tanzania, we discussed the importance of reflecting a mission that was motivating, inspiring, and could attract an international audience to donate to their cause. With the additional goal of building a new family-focused facility in Tanzania and expanding to Uganda, it was important that this brand become focused on its international roots and development, rather than serving in only its initial location.
With the emphasis on motherhood and family, I developed a brand identity aimed to represent the intimacy of mother and child in all of their collateral, in addition to lending the mission of its worldwide connection through minimal circular and cultural patterns.
Develop Cohesive Identity
Update Site Design + Donations
Launch 2020 Annual Report
+245% website visits over 6 months
+346% social media engagement over 6 months
+33k donations given in-kind over 6 months
— aubree packard, founder