Their organization sought to very mindfully create a digital presence that reflected its history and breadth of impact. They prioritized new ways of showcasing their statistics, as well as highlighting their many different office locations across the nation.
Collaborating with Mission Driven Impact on brand messaging and copywriting, we strived to ensure that the language used around their history well-represented their values, as well as paralleled their web design for simplicity and ease of donor experience.
We developed a comprehensive website that allowed the organization to pull in key historical information, stories, stats, and putting people and places at the center of their identity and scale, as well as including donation embed forms.
In our website design process for the National Giving Alliance, our team worked to amplify the strategic brand alignment and user journey mapping that ultimately brought their audience (and outreach) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their Communications team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, the organization would be established for success: