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We collaborated with NGA to establish a new presence that highlighted the breadth of their history and impact since their foundation in 1885. In revamping their website, they're now showcasing community resources and opportunities for recurring donation.
BRINGING PURPOSE & INNOVATION TO THE FOREFRONT
We developed a comprehensive website that allowed the organization to pull in key historical information, stories, stats, and putting people and places at the center of their identity and scale, as well as including donation embed forms.
The Solution
Collaborating with Mission Driven Impact on brand messaging and copywriting, we strived to ensure that the language used around their history well-represented their values, as well as paralleled their web design for simplicity and ease of donor experience.
The Strategy
Their organization sought to very mindfully create a digital presence that reflected its history and breadth of impact. They prioritized new ways of showcasing their statistics, as well as highlighting their many different office locations across the nation.
The Problem
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Category Filters
FAQs Accordion
Location Cards
Embedded Forms
Logos Scroll
Email Newsletter
Donation Popup
Featured Integrations
Event Ticketing
404 Page
page
Legal
Individual Post
Categories
Blog
Donate
Support
Our Story
Home
Included Pages
Ongoing Technical Support
custom form designs
ACCESSIBILITY DESIGN & AUDIT
SEARCH ENGINE OPTIMIZATION
donation form embed
Third-Party Applications
Content Management System
Webflow Editor Customization
Fully Responsive Design
In our website design process for the National Giving Alliance, our team worked to amplify the strategic brand alignment and user journey mapping that ultimately brought their audience (and outreach) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their Communications team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, the organization would be established for success: