For Groundwork Agency, we prioritized development of their website architecture to provide the pages and resources needed to address their ideal audience, as well as bring forward their branded elements, in addition to organization of ongoing project content.
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Their team looked to create an online presence not only for showcasing their services and offerings, but highlighting their recent case studies and dedicated process overview to establish transparency and trustworthiness with new prospects and clients.
It was important to identify new ways of presenting their identity and what was top priority in designing their digital presence with outlining the needs of their audience, in addition to understanding their journey in accessing these materials.
We developed a clean brand and respective elements that would set their work apart from other consultants, as well as pull a clean and accessible wireframe together for ease of use and organization for project management content ongoing.
In our website design process for Groundwork Agency, our team worked to amplify the strategic brand alignment and user journey mapping that ultimately brought their audience (and outreach) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their Communications team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, the organization would be established for success:
Principal & Founder, Groundwork Agency