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For Groundwork Agency, we prioritized development of their website architecture to provide the pages and resources needed to address their ideal audience, as well as bring forward their branded elements, in addition to organization of ongoing project content.
BRINGING PURPOSE & INNOVATION TO THE FOREFRONT
We developed a clean brand and respective elements that would set their work apart from other consultants, as well as pull a clean and accessible wireframe together for ease of use and organization for project management content ongoing.
The Solution
It was important to identify new ways of presenting their identity and what was top priority in designing their digital presence with outlining the needs of their audience, in addition to understanding their journey in accessing these materials.
The Strategy
Their team looked to create an online presence not only for showcasing their services and offerings, but highlighting their recent case studies and dedicated process overview to establish transparency and trustworthiness with new prospects and clients.
The Problem
404 Page
Iconography
Typography
Color Palette
Brand Identity Assets
Logomark Designs
Page
Accessibility
Privacy Policy
Terms & Conditions
Password
Work Together
Testimonials
Results
Case Study
Portfolio
Process
Services
Our Story
Home
Included Pages
google analytics
Ongoing Technical Support
ACCESSIBILITY DESIGN & AUDIT
SEARCH ENGINE OPTIMIZATION
custom contact form
Third-Party Applications
Content Management System
Webflow Editor Customization
Fully Responsive Design
In our website design process for Groundwork Agency, our team worked to amplify the strategic brand alignment and user journey mapping that ultimately brought their audience (and outreach) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their Communications team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, the organization would be established for success:
Website Development
Principal & Founder, Groundwork Agency
Aviv Russ
“It's been such a pleasure working with you. I've appreciated your thoughtful and creative approach to working together. You really helped me when I was in a pinch and I know looking at my site that I got the best result possible with you. I'm so grateful for everything.”