The Problem
Engage the Kansas City area at large for the organization beyond that of membership enrollment. Design a cohesive image that represents their values and highlights what they need to communicate the breadth of work they do within the community.
The Strategy
Develop a holistic brand strategy to execute before diving into visual identity. Take identity assets into marketing collateral and outline site map planning with a strong attention to detail for embedding key benefits of the organization to connect.
The Solution
Expand messaging beyond an exclusive membership to an inclusive community asset. Represent diversity and creativity in the music therapy setting through member access points, community links, and educational resources.
BRINGING PURPOSE & INNOVATION TO THE FOREFRONT
Included Pages
Home
our story
membership
directory
member profile
events
outreach
contact
thank you
student signup
account signup
member login
success page
dashboard
resources
job postings
job shadowing
scholarships
member settings
password reset
style guide
instagram links
archive
password
terms & conditions
privacy policy
accessibility
logomark designs
Brand Identity Assets
color palette
typography
iconography
brand tagline
business cards
slide deck layout
annual report
404 page
Website Development
In our website development process for KCMMT, our team worked to amplify the strategic brand alignment and user journey mapping that brought their audience to the forefront of their development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This allowed for custom page design integration and ease of use on the backend for their team to revise content ongoing.
Following our strategic planning, we ensured that in using the following key pieces in their website, their organization would be established for success:
fully responsive design
webflow editor customization
content management system
embedded membership
private user accounts
third-party applications
search engine optimization
accessibility design & audit
ongoing technical support
Measured Results
We love to keep up with our clients to see the impact of their investment in the months following launch
website engagement
increased revenue
membership increase
“Just working with Studio Humankind introduced the KCMMT board to a healthier and more efficient way of communication that was extremely helpful and needed. My organization had many hurdles and barriers to work through, and they stayed with us for the journey.”
brittany ma
Board President, Kansas City Metro Music Therapists