hover
We designed a creative, unique, and modern brand to represent music therapy, diversity, and connection. Likewise, we infused those elements into their website direction and development that now provides access to community members with full transparency.
BRINGING PURPOSE & INNOVATION TO THE FOREFRONT
Expand messaging beyond an exclusive membership to an inclusive community asset. Represent diversity and creativity in the music therapy setting through member access points, community links, and educational resources.
The Solution
Develop a holistic brand strategy to execute before diving into visual identity. Take identity assets into marketing collateral and outline site map planning with a strong attention to detail for embedding key benefits of the organization to connect.
The Strategy
Engage the Kansas City area at large for the organization beyond that of membership enrollment. Design a cohesive image that represents their values and highlights what they need to communicate the breadth of work they do within the community.
The Problem
404 page
annual report
slide deck layout
business cards
brand tagline
iconography
typography
color palette
Brand Identity Assets
logomark designs
accessibility
privacy policy
terms & conditions
password
archive
instagram links
style guide
password reset
member settings
scholarships
job shadowing
job postings
resources
dashboard
success page
member login
account signup
student signup
thank you
contact
outreach
events
member profile
directory
membership
our story
Home
Included Pages
ongoing technical support
accessibility design & audit
search engine optimization
third-party applications
private user accounts
embedded membership
content management system
webflow editor customization
fully responsive design
In our website development process for KCMMT, our team worked to amplify the strategic brand alignment and user journey mapping that brought their audience to the forefront of their development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This allowed for custom page design integration and ease of use on the backend for their team to revise content ongoing.
Following our strategic planning, we ensured that in using the following key pieces in their website, their organization would be established for success:
Website Development
membership increase
increased revenue
website engagement
We love to keep up with our clients to see the impact of their investment in the months following launch
Measured Results
Board President, Kansas City Metro Music Therapists
brittany ma
“Just working with Studio Humankind introduced the KCMMT board to a healthier and more efficient way of communication that was extremely helpful and needed. My organization had many hurdles and barriers to work through, and they stayed with us for the journey.”