We designed a creative, unique, and modern brand to represent music therapy, diversity, and connection. Likewise, we infused those elements into their website direction and development that now provides access to community members with full transparency.
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Engage the Kansas City area at large for the organization beyond that of membership enrollment. Design a cohesive image that represents their values and highlights what they need to communicate the breadth of work they do within the community.
Develop a holistic brand strategy to execute before diving into visual identity. Take identity assets into marketing collateral and outline site map planning with a strong attention to detail for embedding key benefits of the organization to connect.
Expand messaging beyond an exclusive membership to an inclusive community asset. Represent diversity and creativity in the music therapy setting through member access points, community links, and educational resources.
In our website development process for KCMMT, our team worked to amplify the strategic brand alignment and user journey mapping that brought their audience to the forefront of their development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This allowed for custom page design integration and ease of use on the backend for their team to revise content ongoing.
Following our strategic planning, we ensured that in using the following key pieces in their website, their organization would be established for success:
We love to keep up with our clients to see the impact of their investment in the months following launch
Board President, Kansas City Metro Music Therapists