We designed a creative, unique, and modern brand to represent music therapy, diversity, and connection. Likewise, we infused those elements into their website direction and development that now provides access to community members with full transparency.
advocacy
educational
inclusivity
brand strategy • brand IDENTITY • WEBSITE DESIGN & development
Kansas City Metro Music Therapists
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The Solution
Expand messaging beyond an exclusive membership to an inclusive community asset. Represent diversity and creativity in the music therapy setting through member access points, community links, and educational resources.
The Strategy
Develop a holistic brand strategy to execute before diving into visual identity. Take identity assets into marketing collateral and outline site map planning with a strong attention to detail for embedding key benefits of the organization to connect.
The Problem
Engage the Kansas City area at large for the organization beyond that of membership enrollment. Design a cohesive image that represents their values and highlights what they need to communicate the breadth of work they do within the community.
bringing purpose & innovation to the forefront
Business Cards & Slide Deck Templates
Brand Tagline Marks & Iconography
Iconography-Oriented Pattern Designs
Typography Research & Selection
Color Palette Research & Development
Bespoke Logo Designs & Logomarks
Brand Identity Assets Designed
accessibility
404
privacy
terms
archive
password
STYLE GUIDE
IG LINKS
Additional Pages
JOB POSTINGS
RESOURCES
DASHBOARD
SUCCESS PAGE
MEMBER LOGIN
account signup
EVENTS
indiv. directory
directory
membership
our story
Home
Included Pages
Web Strategy & Design
CONTACT
OUTREACH
scholarships
JOB SHADOWING
student signup
THANK YOU
password reset
MEMBER SETTINGS
Annual Report Design Template
ongoing support with webflow help center
accessibility-driven design & full audit
search engine optimization implementation
embedded third-party applications
established content management system
simplified webflow editor customization
Fully Responsive With Tablet & Mobile
In our website design process for KCMMT, our team worked to amplify the strategic brand alignment and user journey mapping that ultimately brought their audience (and outreach) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their Communications team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, the organization would be established for success:
Webflow Development
+225% Increased Revenue
REVENUE
+375% Web Engagement
TRAFFIC
We love to keep up with our clients to see the impact of their investment in the months following launch.
Measured Results
"Just working with Studio Humankind introduced KCMMT board to a healthier and more efficient way of communication, that was extremely helpful and needed. My organization had many hurdles and barriers to work through, and they stayed with us for the journey, comforting us that it was going to all work out and be ok. And they were right."
Kind Words
Brittany Ma, Board President
© STUDIO HUMANKIND, LLC 2023 | BRANDING & WEBSITE DESIGN BY YOURS TRULY | PHOTOGRAPHS BY TARA SHUPE PHOTOGRAPHY & KALEY FROM KANSAS