We worked alongside the Mountain Time team to "raise the bar" for what it means to be a social enterprise - and how to put that into action online. Their conscious efforts in their product development, as well as sustainable waste diversion speaks to a new generation of customers.
Develop wireframes that match the site architecture in full, then embed new ways of organizing subscription-based content and access points. Design for the user experience at the forefront with custom touchpoints for engagement.
Design a website that embodies the new brand elements and highlights their key messaging at the forefront. Create an intuitive navigational system for users to shop, subscribe, and create and manage their unique accounts with easy backend management.
Rebrand the shop with an emphasis on unique characteristics in adventure that would set them apart as a sustainable product and brand. Translate that into a website that feels cohesive and outlines impact of their intentional process.
Brand Voice & Messaging (Kelcie Ottoes)
Revised Iconography & Descriptors
Topography-Inspired Pattern Designs
Typography Research & Selection
Color Palette Research & Development
Logomark Real-World Applications
Brand Identity Assets Designed
Web Strategy & Design
ongoing support with shopify help center
accessibility-driven design & full audit
search engine optimization implementation
embedded third-party applications
established content management system
simplified shopify editor customization
Fully Responsive With Tablet & Mobile
In our website design process for Mountain Time Soap Shop, our team worked to amplify the strategic brand alignment and user journey that ultimately brought their audience (and products) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Shopify to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, the organization would be established for success:
© STUDIO HUMANKIND, LLC 2023 | BRANDING & WEBSITE DESIGN BY YOURS TRULY | PHOTOGRAPHS BY TARA SHUPE PHOTOGRAPHY & KALEY FROM KANSAS