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We worked with the MADI Apparel team to elevate their core brand messaging around responsibility "with every last fiber" that they work with. This attention to detail played a large part in the intentionality behind their website design direction and decision-making.
BRINGING PURPOSE & INNOVATION TO THE FOREFRONT
Create a website that highlights products in an intuitive way for customers to easily access, while placing approach and impact messaging at the forefront. Allow for ease of customization for ongoing backend management.
The Solution
Develop a strategic site map and plan crucial brand element development with the user in mind for a minimal and beautiful, educational opportunity when they visit the website. Push beyond the digital storefront to create something truly unique.
The Strategy
Design with intentionality to represent the shop's values and uncompromising social principles while also redefining the language used to communicate about the brand and their storefront as a whole. Create an inspiring and simple user experience.
The Problem
Process Designs
Iconography
Pattern Designs
Typography
Color Palette
Brand Identity Assets
Logomark Designs
404 PAGE
RETURNS
PRIVACY POLICY
TERMS & CONDITIONS
GIFT CARDS
WHOLESALERS
MEDIA INQUIRIES
ARCHIVE
USER ACCOUNT
CHECKOUT
USER CART
CONTACT
EVENTS
STOREFRONT
FIND US
PRODUCT PAGE
CATEGORIES
Shop
Our Impact
Our Process
Our Story
Home
Included Pages
Ongoing Technical Support
google analytics
ACCESSIBILITY DESIGN & AUDIT
SEARCH ENGINE OPTIMIZATION
THIRD-PARTY APPLICATIONS
content management system
PRODUCT CATEGORIES FILTER
Shopify Editor Customization
Fully Responsive Design
In our website design process for MADI Apparel, our team worked to amplify the strategic brand alignment and user journey mapping that ultimately brought their audience (and outreach) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Shopify to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their Communications team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, the organization would be established for success:
Website Development
Order Increase
Increased Revenue
Website Engagement
We love to keep up with our clients to see the impact of their investment in the months following launch.
Measured Results
Founder & Owner, MADI Apparel
Hayley Santell
“Our website is so breathtaking, clean, and beautiful! Studio Humankind was able to help us show ALL of the giving elements in our Make-a-Difference model in a much more concise, easy-to-follow and well thought-out layout.”