We worked with the MADI Apparel team to elevate their core brand messaging around responsibility "with every last fiber" that they work with. This attention to detail played a large part in the intentionality behind their website design direction and decision-making.
conscious
expressive
sustainable
BRAND IDENTITY • WEBSITE DESIGN & development
MADI Apparel
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The Solution
Create a website that highlights products in an intuitive way for customers to easily access, while placing approach and impact messaging at the forefront. Allow for ease of customization for ongoing backend management.
The Strategy
Develop a strategic site map and plan crucial brand element development with the user in mind for a minimal and beautiful, educational opportunity when they visit the website. Push beyond the digital storefront to create something truly unique.
The Problem
Design with intentionality to represent the shop's values and uncompromising social principles while also redefining the language used to communicate about the brand and their storefront as a whole. Create an inspiring and simple user experience.
bringing purpose & innovation to the forefront
returns
404
privacy
terms
wholesalers
gift cards
media inquiries
archive
Additional Pages
checkout
user cart
contact
events
storefront
find us
categories
shop
our impact
our process
our story
Home
Included Pages
Web Strategy & Design
Educational Storefront Process Designs
Revised Iconography & Descriptors
Fabric-Inspired Patterns & Backgrounds
Typography Research & Selection
Color Palette Research & Development
Logomark Real-World Applications
Brand Identity Assets Designed
PRODUCT PAGE
USER ACCOUNT
ongoing support with shopify help center
accessibility-driven design & full audit
search engine optimization implementation
embedded third-party applications
established content management system
simplified shopify editor customization
Fully Responsive With Tablet & Mobile
In our website design process for MADI Apparel, our team worked to amplify the strategic brand alignment and user journey mapping that ultimately brought their audience (and products) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Shopify to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, the organization would be established for success:
Shopify Development
+153% Increased Orders
IMPACT
+145% Increased Revenue
REVENUE
+326% Web Engagement
TRAFFIC
We love to keep up with our clients to see the impact of their investment in the months following launch.
Measured Results
"Our website is so breathtaking, clean, and beautiful! Boy are you talented! You were able to help us show ALL of the giving elements in our Make a Difference model in a much more concise, easy-to-follow and well thought-out layout."
Kind Words
Hayley Santell, Founder & Owner
© STUDIO HUMANKIND, LLC 2023 | BRANDING & WEBSITE DESIGN BY YOURS TRULY | PHOTOGRAPHS BY TARA SHUPE PHOTOGRAPHY & KALEY FROM KANSAS