MADI Apparel

SHOPIFY WEBSITE DESIGN & DEVELOPMENT

the problem

I've had you and your beautiful design work on my mind for a while now! I've been single-handedly running and designing our Shopify website over the last six years. That being said, I'm very limited on time and design skills. I actually went to graphic design school many moons ago, so I'm decently versed in indesign, illustrator, the adobe suite, etc, but its barely enough for me to get by. I'm so busy and so focused on designing our products, manufacturing and running the business that I haven't been able to learn new design tricks or really improve anything. Especially on our website. But - the website has been tough because its hard to find someone who knows how to alter Shopify templates (and is well-versed with Shopify), who also has our design aesthetic in mind, etc. I'd love to meet and have a chat about what we might be able to work on together. We really, really are in dire need of consolidating our text and improving our messaging, transparency, etc. We want people who hit our site to know ALL that we do and be able to navigate much more clearly.

From hayley b., Founder & Owner

INSIGHT & STRATEGY

In developing MADI Apparel's new e-commerce website, it was our goal to take their mission, as well as sustainable approach to production and community engagement and place it at the forefront of their online presence. Their mission is to sell and donate basic everyday necessities in order to provide comfort and cleanliness to the community, as well as restore confidence in one's daily life. In elevating this presence in Kansas City, MO and across the country, we collaborated on ways to bring cohesive elements to their brand identity, voice, development, and online collateral for ongoing marketing.

DEFINING OBJECTIVES & LONG-TERM BRAND STRATEGY

the solution

The first priority in the process was to audit their website and, in turn, create a site map outline that aligned with Hayley's objectives for repositioning the website to not only showcase their products and new collections, but also their story and greater community impact. Once we re-strategized the user experience, it made creating a simplified layout a lot more straightforward, as it gave us a means of eliminating old content to make room for the new. Redeveloping their Shopify website allowed for a clean and modern style inclusive of new and natural photography, storytelling, layout, and more, that represents their modern and local-minded store with a brand that sparks intrigue in sustainable markets today.

DESIGNING ANSWERS TO SPECIFIC GOALS THROUGH DEVELOPMENT

results

326% Increase in Traffic
145% Increase in Sales
153% More Orders

Our website is so breathtaking, clean, and beautiful! Boy are you talented! You were able to help us show ALL of the giving elements in our Make a Difference model in a much more concise, easy-to-follow and well thought-out layout.

hayley b.  |  founder & owner

testimonial

© STUDIO HUMANKIND, LLC 2021 | BRANDING & WEBSITE DESIGN BY YOURS TRULY | PHOTOGRAPHS BY TARA SHUPE PHOTOGRAPHY & KALEY FROM KANSAS