We worked with the MADI Apparel team to elevate their core brand messaging around responsibility "with every last fiber" that they work with. This attention to detail played a large part in the intentionality behind their website design direction and decision-making.
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The Problem
Design with intentionality to represent the shop's values and uncompromising social principles while also redefining the language used to communicate about the brand and their storefront as a whole. Create an inspiring and simple user experience.
The Strategy
Develop a strategic site map and plan crucial brand element development with the user in mind for a minimal and beautiful, educational opportunity when they visit the website. Push beyond the digital storefront to create something truly unique.
The Solution
Create a website that highlights products in an intuitive way for customers to easily access, while placing approach and impact messaging at the forefront. Allow for ease of customization for ongoing backend management.
BRINGING PURPOSE & INNOVATION TO THE FOREFRONT
Included Pages
Home
Our Story
Our Process
Our Impact
Shop
CATEGORIES
PRODUCT PAGE
FIND US
STOREFRONT
EVENTS
CONTACT
USER CART
CHECKOUT
USER ACCOUNT
ARCHIVE
MEDIA INQUIRIES
WHOLESALERS
GIFT CARDS
TERMS & CONDITIONS
PRIVACY POLICY
RETURNS
404 PAGE
Logomark Designs
Brand Identity Assets
Color Palette
Typography
Pattern Designs
Iconography
Process Designs
Website Development
In our website design process for MADI Apparel, our team worked to amplify the strategic brand alignment and user journey mapping that ultimately brought their audience (and outreach) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Shopify to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their Communications team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, the organization would be established for success:
Fully Responsive Design
Shopify Editor Customization
PRODUCT CATEGORIES FILTER
content management system
THIRD-PARTY APPLICATIONS
SEARCH ENGINE OPTIMIZATION
ACCESSIBILITY DESIGN & AUDIT
google analytics
Ongoing Technical Support
Measured Results
We love to keep up with our clients to see the impact of their investment in the months following launch.
Website Engagement
Increased Revenue
Order Increase
“Our website is so breathtaking, clean, and beautiful! Studio Humankind was able to help us show ALL of the giving elements in our Make-a-Difference model in a much more concise, easy-to-follow and well thought-out layout.”
Hayley Santell
Founder & Owner, MADI Apparel