We worked alongside the Mission Minded team to amplify the positioning and brand messaging behind Taipei American School's new website. By creating a narrative arc around redefining excellence, we created a user experience that matched their commitment to education.
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The Problem
Refocus on big-picture benefits that the school can offer, as well as align their community around their brand values. Connect to their audiences in offering an intuitive website navigation and streamlined user experience that's easy to maintain and update.
The Strategy
Develop a strategic plan and mindful site map that brings the student experience to the forefront, as well as elevate the social-emotional balance, diversity and inclusion, admission and faculty recruitment within the web design and development.
The Solution
Design a refined content and navigational structure that creates a clear and concise user journey that allows their variety of audiences to retrieve the relevant information they need quickly, as well as in a way that is accessible to everyone.