stitching Change

BRAND IDENTITY • WORDPRESS WEBSITE DESIGN & DEVELOPMENT

the problem

What we are learning from the pandemic is that we need a community that shares ideas, skills, creativity and resources to make good change happen. We love our old logo, but change is good and sometimes necessary. Your suggestions and questions prompted me to think that it will be good for me to reach out to our volunteers. This will be so helpful for us when we look for grants and when we do fundraising.

From rakmi s., Founder & Executive Director

INSIGHT & STRATEGY

Upon starting this project for Stitching Change in collaboration with Place Interiors, we quickly realized the need for a brand that represented the work of these beautiful and empowered women, much of which was not currently represented in their online presence. The goal of their service is to bring women together to work collaboratively, market their products, and provide them with supplementary income. They also work to repurpose surplus and scrap fabrics into beautiful, handcrafted products, keeping them out of the landfill and preventing pollution. In order to achieve their goal of increasing donations and expanding their outreach, it was necessary that we establish the greater purpose of developing a consistent brand that represents their story in the most authentic way to their donors, while also respecting the dignity and ethics of using these women's images in their storytelling collateral.

DEFINING OBJECTIVES & LONG-TERM BRAND STRATEGY

the solution

Working with illustrative elements, we built a style reflective of their women, their passion, their love for community, and used circular and Bhutanese-inspired patterns to symbolize their global and cultural work. By establishing these creative assets from the beginning, this gave the opportunity to discuss how these can be used in their outreach, both physically and digitally. We followed up by creating a layout for their hang tags and stitched tags within their clothing and tote bags sold in their local Kansas City community. This was an extremely important way to showcase their brand to new customers and advocates who wouldn't be aware of Stitching Change's work prior to purchase. From there, we established objectives for building their website that involved the importance of highlighting their mission, vision, volunteers, programs, and set a clear call-to-action to donate to their organization or get involved by donating fabrics to support their women and provide vital resources.

DESIGNING ANSWERS TO SPECIFIC GOALS THROUGH DEVELOPMENT

results

300% Increase in Traffic
201% Increase in Donations

WOW, Lauren! The website design looks beautiful and energetic! I love and respect the way your brain works. I'm very grateful for your time and support! My world is better and hopeful because of all your help!

rakmi s. |  founder & executive director

testimonial

© STUDIO HUMANKIND, LLC 2021 | BRANDING & WEBSITE DESIGN BY YOURS TRULY | PHOTOGRAPHS BY TARA SHUPE PHOTOGRAPHY & KALEY FROM KANSAS