In beginning my communication with Jessica, we discussed the importance of redeveloping a solid online presence for their small retail shop. While they already had everything loaded in Shopify with their latest products, I could tell that there was a big gap between what they had and what they could be doing to elevate their message in all aspects of their digital marketing, from email to their shop, and even promoting local events.
The mission of Hand & Land had expanded to grow new roots across Kansas City, allowing consumers to prioritize their choice to support environmentally-friendly products while also providing for their hair, skin, and body through purchase of these socially-conscious brands. Not only were they looking to soon move to and expand in a new location, but also begin integrating wellness services in a spa connected to their shop. This gave a perfect opportunity to rework their online marketplace, as well, especially prior to and alongside COVID-19 to increase their online revenue.
In refining their website design and development, they are now able to present their new products in a minimal and inspiring way as they continue to grow in the community. We created sections that gave an accessible way of editing their content for ongoing updates without needing an additional communications hire for upkeep. Additionally, customizing (coding) their email marketing design layouts in the form of templates now also allows them to keep consistency in the original branding and outreach in the community when promoting new events, campaigns, products, services, and more.
Working with Lauren is a true blessing. She is incredibly talented but more importantly I feel seen and heard by her when it comes to our vision, brand and story. She is generous with her time and has gone above and beyond.