We worked alongside the Mission Minded team to develop new brand opportunities that were placed at the forefront of their brand and website development. These focuses are making art accessible, exuding vibrancy and dynamism, as well as owning their role as Golden's cultural hub.
hover
The Problem
In previous years, the art center had been known as quiet - as a location for a concentrated few that was traditional and isolated. They aimed to be seen as dynamic that raised socially relevant issues and provoked discussion through art and outreach.
The Strategy
We redefined the identity and brand voice for the organization embedding the idea of "connection for everyone" that allowed for a relevant and fresh website design approach to attract a variety of their ideal audiences beyond that of artists.
The Solution
Our teams worked to develop a website identity that matched this approach, as well as outline clear and organized wireframes for organizing their content systems and community events. This then flowed consistently into their full website design.