I’ve seen it firsthand from friends, colleagues, and clients. They are working incredibly hard to be seen in a world consumed by content, technology, and voices heard louder than their own. It’s something I’ve fought since day one of running my own business and a battle of it’s own that’s difficult but always worth fighting for. At the end of the day, I’ve turned to them asking what it is they want to say. Some have a clear vision while others are circling around it. I’ve been told many times that pitching my work to small business owners isn’t enough to be seen as an expert. Thus, the “niche” industry is an answer of its own.
Not only is niching down for what you do valuable, but also to who you serve. My first business was an unknown mixture of all of these things. My second helped define my role in branding and website design. But it wasn’t until now that I found my niche and focus in working exclusively with social enterprises and entrepreneurs. It had always been my passion, it was just never communicated in the way I intended.
Among the many podcasts I listen to on a daily basis, I also stumbled across many life coaching instructors who talk so heavily on finding your WHY. It was the first time I started to think beyond myself and the love of what I do, but instead gave me a reason to think about who I was serving and how I was helping. That being said, your WHY never has to be this altruistic cause, many of which think it needs to be. I’ve built my business around that because that’s what I BELIEVE in, but it can be as simple as saying I want to support my family, serve others, or even that I want to do what I love everyday.
Regardless, in a world of chaos and noise, the best thing you can do is find truth in yourself and your reason WHY. It’s your passion that will guide others to follow your example, as well as look up to you and support you along your own journey. Remember, we are all in this together.