Finding Your Niche Audience - Studio Humankind
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I'm a brand and website designer specializing in ethical storytelling for organizations tackling complex social issues around the globe.

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Finding Your Niche Audience

It’s easy to be a small fish in a large pond, but carefully curating your niche audience for a smaller pond makes it easier to become the bigger fish. So, when growing your business, remember: specificity sells.

Your customized and unique specialties draw in clients looking for exactly what you’re selling and creates a personalized experience for that client while generating a positive working relationship.

No two audiences are the same — only you know who your ideal client is, and by asking yourself a few simple questions, finding your niche audience will come easy. Who do you want to help? What do you want to do? What are you hoping for?

Get specific about who you’re selling to and why people should buy from you over someone else. Being known for something specific is a powerful thing that helps you stand out and get referrals. Knowing your niche audience narrows your business mission and marketing to become super clear.

And even better, there’s a whole list of benefits that come when you niche your audience and business. Niching helps you become an expert in your specialty, it makes it harder for your clients to compare you to another business, it increases your value, it allows you to charge more for your unique talents, and so many more.

WIth all those benefits why wouldn’t you narrow in on what you find most important?

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