Bridging the Gap Between Creativity & Strategy - Studio Humankind
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I'm a brand and website designer specializing in ethical storytelling for organizations tackling complex social issues around the globe.

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Bridging the Gap Between Creativity & Strategy

Many business owners see the strongest ROI and community engagement through the blend of creativity and strategy through a method of design thinking. So what is it and why is it so important?

Design thinking is applicable no matter your role or industry and pulls together what’s desirable from a human point of view, along with what is technologically feasible and economically viable. Whether you work for a small business or non-profit, it works to help you develop innovative solutions based on the needs of your customers and lead you to innovative new solutions in your business. 

So how do you start?

Frame Your Question

Begin by identifying a driving question that inspires yourself and others to search for creative solutions.

Gather Inspiration

Whether it’s through social media accounts you love or through hours of surfing the web, inspire original thinking by discovering what people really need and/or want.

Generate Ideas

Once you’ve combed through the obvious, breakthrough to new and fresh ideas.

Make Ideas Tangible

Build prototypes to see your idea in action and improve it.

Test to Learn

Refine ideas by gathering feedback from your colleagues, friends and family and use their notes as you move forward.

Share the Story

Craft a human story to inspire others and call to action

These phases of design thinking will simplify your process as you work toward your goal. Some of these steps may happen several times, and you may even jump back and forth between them, but don’t get discouraged — as you work through them, you’ll go from basic to new and innovative.

(Resource: IDEO)

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