Your brand strategy is how you (and your team) will build, shape, and share your brand. It’s the articulation of what your brand is and aspires to be, the purpose it serves, and how you communicate it to the world. Use this guide to highlight your mission, outreach, messaging, and vision.
Brand Strategy Goal Setting
Defining Mission & Purpose (Why, Impact, Problem-Solving, Traits, Outreach)
Brand Attributes (Culture, Community, Voice, Emotion, Impact, Magnetism)
Market Research (SWOT Analysis, Competitors 1-3, Comparison Map)
Audience Persona (Demographics, Psychographics, Solutions, False Beliefs)
Sales Journey (Happenings, Measurable Analytics, Messaging, Outreach, Content Planning)
Next Step Planning (Revenue Goals, Awareness Goals, Efficiency Goals)