#1: Have you defined your brand strategy and found a niche in your offerings?
Your brand strategy is how you will build, shape, and share your brand. It’s the articulation of what your brand is and aspires to be, the purpose it serves, and how you communicate it to the world. Shop my brand strategy workbook to outline your authentic mission, outreach, messaging, and vision to get you started on the right path.
#2: Have you developed a consistent style in your work or is it still evolving?
The difference between a new brand and someone who has been in business for multiple years is an understanding of identity – both as a business owner and as a brand. The first few years of business shape your work, meaning you will often change your mind. It’s not worth investing in custom design until you are confident in your work and style.
#3: Is this the best investment to make in your business right now?
Consider why you’re looking to make a change in the first place. It could be because you’re looking for a better image through photography or copywriting rather than brand first. Maybe you just need a stronger content marketing plan and social media manager to promote your services. Which of these will help you right now?
#4: Are you ready to invest a significant amount of time and money in the process?
Are you ready to invest a significant amount of time and money in the process? Custom design is a full, dedicated process. It’s quite literally like investing in a new house or committing to a new relationship. It takes time to produce something amazing and can come at a high cost, but the results speak for themselves and pay their worth sooner than you realize. Be prepared to take the giant leap.
#5: What kind of long-term impact do you intend to portray and why? How do you want to be remembered?
It’s easy to pay little now, but you’ll pay big later if you don’t pay attention. So, take our advice, and evaluate your options before jumping in.