We worked alongside the Mountain Time team to "raise the bar" for what it means to be a social enterprise - and how to put that into action online. Their conscious efforts in their product development, as well as sustainable waste diversion speaks to a new generation of customers.
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The Problem
Rebrand the shop with an emphasis on unique characteristics in adventure that would set them apart as a sustainable product and brand. Translate that into a website that feels cohesive and outlines the impact of their intentional process.
The Strategy
Design a website that embodies the new brand elements and highlights their key messaging at the forefront. Create an intuitive navigation system for users to shop, subscribe, and create and manage their unique accounts with easy backend management.
The Solution
Develop wireframes that match the site architecture in full, then embed new ways of organizing subscription-based content and access points. Design for the user experience at the forefront with custom touchpoints for engagement.