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Brand Strategy / Brand Identity / Website Design & Development

We designed a creative, unique, and modern brand to represent music therapy, diversity, and connection. Likewise, we infused those elements into their website direction and development that now provides access to community members with full transparency.


view the live website

The Problem

Engage the Kansas City area at large for the organization beyond that of membership enrollment. Design a cohesive image that represents their values and highlights what they need to communicate the breadth of work they do within the community.

The Strategy

 Develop a holistic brand strategy to execute before diving into visual identity. Take identity assets into marketing collateral and outline site map planning with a strong attention to detail for embedding key benefits of the organization to connect.

The Solution

Expand messaging beyond an exclusive membership to an inclusive community asset. Represent diversity and creativity in the music therapy setting through member access points, community links, and educational resources.


Included Pages


our story



member profile




thank you

student signup

account signup

member login

success page



job postings

job shadowing


member settings

password reset

style guide

instagram links



terms & conditions

privacy policy


logomark designs

Brand Identity Assets

color palette



brand tagline

business cards

slide deck layout

annual report

404 page

Website Development

In our website development process for KCMMT, our team worked to amplify the strategic brand alignment and user journey mapping that brought their audience to the forefront of their development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This allowed for custom page design integration and ease of use on the backend for their team to revise content ongoing.
Following our strategic planning, we ensured that in using the following key pieces in their website, their organization would be established for success:

fully responsive design

webflow editor customization

content management system

embedded membership

private user accounts

third-party applications

search engine optimization

accessibility design & audit

ongoing technical support

Measured Results

We love to keep up with our clients to see the impact of their investment in the months following launch


website engagement


increased revenue


membership increase

“Just working with Studio Humankind introduced the KCMMT board to a healthier and more efficient way of communication that was extremely helpful and needed. My organization had many hurdles and barriers to work through, and they stayed with us for the journey.”

brittany ma

Board President, Kansas City Metro Music Therapists