For Groundwork Agency, we prioritized development of their website architecture to provide the pages and resources needed to address their ideal audience, as well as bring forward their branded elements, in addition to organization of ongoing project content.
We developed a clean brand and respective elements that would set their work apart from other consultants, as well as pull a clean and accessible wireframe together for ease of use and organization for project management content ongoing.
It was important to identify new ways of presenting their identity and what was top priority in designing their digital presence with outlining the needs of their audience, in addition to understanding their journey in accessing these materials.
Their team looked to create an online presence not only for showcasing their services and offerings, but highlighting their recent case studies and dedicated process overview to establish transparency and trustworthiness with new prospects and clients.
Custom Brand Iconography
Typography Research & Selection
Color Palette Research & Development
Bespoke Logo Designs & Logomarks
Brand Identity Assets Designed
Web Strategy & Design
ongoing support with webflow help center
accessibility-driven design & full audit
search engine optimization implementation
embedded contact form w/ selects
established content management system
simplified webflow editor customization
Fully Responsive With Tablet & Mobile
In our website design process for Groundwork Agency, our team worked to amplify the strategic brand alignment and audience journey that ultimately brought their audience (and projects) to the forefront of their website development.
With full strategic research embedded in the process, we helped identify areas of growth in their site architecture development, component designs and cohesive wireframing, branded design application and unique features. We utilized Webflow to execute their large-scale project organization within the host's native CMS system. This not only allowed for custom page design integration, but also ease of use on the backend for their team to revise content ongoing.
Following our strategic planning, our team ensured that in using the following key pieces in their website development, their enterprise would be established for success:
"It's been such a pleasure working with you. I've appreciated your thoughtful and creative approach to working together. You really helped me when I was in a pinch and I know looking at my site that I got the best result possible with you. I'm so grateful for everything."
Aviv Russ, Principal & Founder